Audience outreach

Audience outreach work at UMO is a music education and audience education effort whose purpose is to reach a variety of population groups to make UMO activities more accessible. Live music is conducive to wellbeing and health.

UMO engages in audience outreach activities with children and adolescents, with senior citizens and with special needs groups. UMO gives concerts at schools and daycare centres, visits the elderly in service housing and in institutions, and organises other pedagogical and training events.

UMO goes where people are. More information on current topics in audience outreach work is available on this website.

For businesses

Businesses are invited to include UMO in their corporate social responsibility activities.

Businesses are invited to include UMO in their corporate social responsibility activities. UMO audience outreach activities involve children, adolescents, the elderly and special needs groups. A business may contribute to UMO audience outreach work by becoming a regular sponsor or an event sponsor. UMO is an innovative performing arts community with bold new initiatives and collaborations with sometimes unexpected partners.

”We wanted to try new ways to strengthen and deepen our corporate culture.”

Annukka Lalu
communications manager, Etera

What UMO can offer businesses:

Participation in activities aimed at specific target groups

Customised short-term and long-term partnerships

Opportunities for supporting music education in Finland

Extensive experience in the field of music

A reliable expert organisation

Examples of UMO audience outreach activities:

Concerts at schools and daycare centres

Pedagogical and education projects, e.g. band mentoring

Visits to service housing and care institutions

Activities for senior citizens

Charity benefits

 

Further information and inquiries:
Managing Director Eeva Pirkkala
+358 40 743 7141
eeva@umo.fi

 

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School visits

UMO organises concerts and workshops for schoolchildren and students.

UMO organises concerts and workshops for schoolchildren and students, from daycare up to upper secondary school. Focusing on music education aspects, the concerts are designed to introduce children and adolescents to the concept of a big band and the music that has been written for that ensemble for almost a century now. School visits also introduce young audience members to concert attendance practices and customs while supporting music teachers at schools in teaching the history of jazz, which is part of the curriculum.

A typical school visit week begins in the classroom, with the band introducing the pupils to the history of UMO and how the orchestra operates. Also the sections and instruments of a big band are introduced as well as the improvisation. At the end of the school visit, UMO gives a concert at full strength for the entire school, performing traditional big band works that the pupils are unlikely to hear anywhere else.

”The idea is to let them know that all this great music is out there and to provide them with the experience of hearing it performed live.”

Teemu Salminen
saxofonist of UMO

UMO is available for school visits in the Greater Helsinki area by agreement, and elsewhere in the country too when on tour. Visits are customised to the needs of the hosts and are free of charge, although the hosts are welcome to make a voluntary donation towards the orchestra’s expenses.

Further information and inquiries:
Producer-Publicist Valtteri Pokela
+358 44 512 5578
valtteri@umo.fi

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Institutional visits

The purpose of visiting institutions is to bring live music to people who wouldn't otherwise be able to enjoy it.

The purpose of visiting institutions is to bring live music to people who would otherwise not be able to enjoy it. Institutional visits take UMO to old people’s homes, hospitals and service housing for the elderly. A typical concert lasts from 45 to 60 minutes and features big band classics from the 1930s to the 1960s: Glenn Miller, Duke Ellington and Count Basie, for instance. UMO always performs acoustically at institutions, with no electronic amplification.

UMO institutional concerts are usually led by sax player Jouni Järvelä, who plans the repertoire and announces and conducts the concerts. Järvelä has a high regard for the tradition of institutional concerts and notes that although their main purpose is to delight audiences, they also bring a welcome break from the everyday routine of the musicians. He explains that there is often a great mood at the concerts, the audience and orchestra effortlessly forming a connection.

”It’s not about communicating anything in particular, just people spending a pleasant afternoon together.”

Jouni Järvelä
saxophonist, UMO

UMO is available for institutional visits in the Greater Helsinki area by agreement, and elsewhere in the country too when on tour. A typical concert lasts about 60 minutes and is free of charge for the hosts, although the hosts are welcome to make a voluntary donation towards the orchestra’s expenses.

Further information and inquiries:
Producer-Publicist Valtteri Pokela
+358 44 512 5578
valtteri@umo.fi

 

 

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